Analytics that updates itself

Stop Guessing.
Start Tracking Truth.

Connect your outreach tools via webhooks and get real-time KPIs without manual CRM entry. Auto-calculating funnels included.

No manual data entry
Auto-calculating Funnels
Works with Instantly, Close, etc.
salestats.io/dashboard/overview

New Leads

847

+23.4% vs last month

Meetings Booked

144

+8.2% vs last month

Total Revenue

$42,500

+12.5% vs last month

Outreach Performance

Sent Interest
95 70 110 85 60 35 25 30 22 38 28 18 10 6 Mon Tue Wed Thu Fri Sat Sun

Conversion by Strategy

Referral 12.5%
LinkedIn 6.8%
Cold Email 4.2%

Unified tracking across your entire stack

FocusDialer Close Calendly Zapier Make Instantly Lemlist SmartLead

Everything your CRM
is too dumb to do.

SaleStats handles the complex logic of multi-channel attribution and status updates so your team can focus on selling.

Auto-Funnel Builder

Define Start and End events. We calculate conversion rates automatically. See exactly where your leads drop off.

Strategy Comparison

A/B test your entire outreach. Compare Cold Email vs. LinkedIn vs. Referral metrics side-by-side in real-time.

Reverse Funnel Targets

Want 10 deals this month? SaleStats calculates exactly how many calls, emails, and meetings you need to hit that goal.

Dynamic Status Engine

No more dragging cards in Trello/Pipedrive. Rules update lead status based on events (e.g., 'Call Connected' → 'In Conversation').

Team Performance

Identify top performers and those needing coaching. View individual quotas, conversion rates, and activity logs.

Outgoing Webhooks

Trigger automations in Make/n8n/Zapier whenever a status changes. The perfect trigger for your workflows.

Reverse Funnel Feature

Work Backwards from
Your Revenue Goals

Most sales teams guess their activity targets. SaleStats uses your actual historical conversion rates to tell you exactly what activity is needed today to hit quota next month.

  • 1
    Set your monthly revenue target
  • 2
    We analyze your funnel efficiency
  • 3
    Get daily activity mandates for your team

Try the Math

Deals Needed
Meetings Needed
Conversations Needed
Total Outreach Needed
Daily Outreach Target Based on 22 working days/month

*Based on €5,000 avg. deal size & industry benchmarks.
SaleStats uses YOUR real data.

Developer-grade power,
No-Code setup.

Just point your tools to our webhook URL. We handle the deduplication, contact matching, and state management.

1. Ingest Events

Create a Source in SaleStats and paste the webhook URL into Instantly, Lemlist, or your dialer.

2. Define Rules

Tell us what matters. "When event is call_connected, set status to Interested."

3. Visualize & Scale

Your dashboard populates instantly. See which strategy prints money and double down.

POST /track
curl -X POST https://api.salestats.io/v1/track \
  -H "Authorization: Bearer sk_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "email": "lead@bigcompany.com",
    "event": "call_connected",
    "strategy": "cold_email_sequence_b",
    "metadata": {
      "duration_seconds": 145,
      "sentiment": "positive"
    }
  }'
Event received successfully (200 OK)

Simple, Transparent Pricing

Stop paying per seat. Pay for the value you get.

Free

Perfect for solo founders just starting outreach.

$0 / month
  • 1,000 Events / month
  • 1 User
  • Basic Funnel Visualization
  • 7-day data retention
  • Community Support
Start for Free

Pro

For growing sales teams who need history.

$29 / month
  • Unlimited Events
  • Unlimited Users
  • Advanced Strategy Comparison
  • 1-year data retention
  • Reverse Funnel Calculator
  • Priority Support
Start Trial
Most Popular

Lifetime

Launch special. Pay once, own it forever.

$299 one-time
  • Everything in Pro
  • Lifetime Access
  • No monthly fees ever
  • Founder's Club access
  • Early access to beta features
  • 30-day money-back guarantee
Get Lifetime Access

Why the Lifetime Deal?

We are bootstrapping SaleStats. Your early support helps us build faster without VC pressure. In exchange, you get a tool that would normally cost $350/year for a one-time payment. This offer is limited to the first 100 customers.